Today’s global consumer is looking for products that will enhance the quality of living and improve the sanitation aspect of the home or office. An air freshener fits the bill perfectly on both counts. The rising income levels and a higher emphasis on hygiene and sanitation have ensured the rise of the air freshener market.

Read full guide on how to make air freshener at home

And this trend is not localized to a particular geography. In fact, this trend is seeing an upward surge across the globe. Today it is not uncommon to see many room freshener spray manufacturers springing up to cater to the growing demand.

As per market research reports, the worldwide air freshener market size was pegged at $10,124.4 million in 2017. This number is expected to surge to $13,279.1 million by 2025. This translates to an annual CAGR of 3.5% between the years 2018 and 2025.

WHAT DOES THIS BUSINESS COMPRISE OF?

If you have been hooked with the immense business potential of the air freshener business, let’s start from the very beginning and try to grasp what products can be covered under the umbrella term ‘Air freshener’. The term typically includes any product that is used to remove the bad odors from the home or workplace by masking it and emitting a fragrance into the air we breathe.

They can take up many forms like sprays, plug-ins, gels, scented candles, liquid wicks, or fragrance sticks. Some design innovations happening on this front has seen newer products like scented discs.

WHY YOU SHOULD START AN AIR FRESHENER BUSINESS?

# HOME BASED OPPORTUNITY

Part timers, retirees or anyone who wants to open up a second income stream can opt for this low risk business model of supplying natural air fresheners.

# GOOD Return on Investment

A typical air freshener business will need no upfront licensing costs. The minimal training and low startup costs add to the ROI appeal of an air freshener venture.

# LOW INVENTORY

If you are opting for a distribution or franchise model, then a low inventory would be a USP for your new business as a room freshener dealer. This eliminates problems associated with under-stocking or over-stocking.

WHAT FACTORS TO CONSIDER BEFORE STARTING AN AIR FRESHENER BUSINESS?

1. GO HOLISTIC

Many entrepreneurs start off with just one fragrance. But with an air freshener, it is crucial to provide options to your customers. Every personality is different and would need different fragrances to perk up their day. Provide some choices in the best air freshener, and your target customers will definitely make a favorable decision.

Hence, it is best to start off with a wide palette of fragrance that will appeal to a broader market size. It’s not uncommon to keep a stock of exotic scents in natural air fresheners like tropical, woody, aqua, or citrus based fragrances.

2. SET HIGH BENCHMARKS

You would want your venture to succeed well. For this, you need to ensure that your business provides superior quality products. As, today’s discerning customer requires the best quality products.

3. GOOD FORECASTING PROWESS

It is important that you have adequate inventory of the best air freshener products so that you are able to meet the market demand at any point in time. Since it is a non-perishable product, you can easily stock up the products and create an inventory of 30 days.

As time goes by, you should be able to know which product does better than others and then stock accordingly.

5. WHAT ARE THE EXTRAS?

A customer’s interest will be piqued significantly if you offer him something of value. It can be either free samples, digital assets (blogs or links to helpful articles), or straight discount on bulk orders.

You can also offer complete packages in the form of other scented products. These include soaps, urinal screens, or pouches of liquid hand wash. This way, customers feel they are getting maximum value for every dollar they spend on the air freshener.

6. INVEST IN SELF-BRANDING

When you pitch your product to an interested client, make sure that you make a memorable first impression. Right from the type of attire you wear to your soft skills, everything will be under scrutiny when you are interacting with a prospect for selling natural air fresheners.

It makes sense to practice your pitch many times before you get it right in front of the customer. Also invest in a good, sturdy service case that holds the different products in different sizes & shapes.

7. CULTIVATE A SALES TEAM

If you are planning for an air fresheners manufacturing unit then having a sales team will help you build your business and nurture fruitful relationships with customers. Be it distributors, retailers, air freshener suppliers, or end customers, you need different approaches depending on who your customer is.

But one thing remains common. Having a sales staff ensures that you are able to engage better with prospects and existing customers alike. Such honest conversations will help with your customer acquisition goals.

8. GET A GOOD BILLING SYSTEM IN PLACE

Accounting and billing are two key investing areas must for every business. As they ensures the positive cash flow at all the times and prevent issues like long delayed accounts receivables. If you are on top of things here, you can ensure that you get paid, and get paid on time.

SIGNING OFF

These were some business essential that you need to remember if you are planning for an air fresheners business. The combination of these pointers with the lucrative market potential can help you see growth within a short time of entering the market.

Now, all that is left here is to wish you a GOOD LUCK!! Kindly drop a comment if you find this article useful